How to Shoot Straight In Messy Situations

  The best advice for real estate agents when convincing their sellers to declutter is to be sensitive and honest. Let’s face it: most people are attached to their stuff. When they’re trying to sell their home, they can get defensive about the idea of getting rid of items they’ve had for years. You might …
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Agents Need Agents

  It may go against the spirit of competition to befriend and trust fellow real estate agents, But building stronger relationships with other agents can actually help your business. Here are 5 reasons why. #1: Provide Referrals Referrals for new clients can also come from fellow real estate agents in your community. Building relationships with …
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The Power of Niche Marketing

  Specializing in a niche can be a great way to grow your real estate business. In fact, agents who target buyers and sellers based on their needs, demographics, preferences, and situation can be very successful. When you offer a particular skill set that others don’t possess, it sets you apart from the competition and …
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Leave A Lasting Impression

  According to NAR, 88% of all homeowners say they’d use their agent again. However, only 19% actually do. This means there’s a good chance you’ll never hear from your client again. That’s why it’s so important to give a gift that makes you memorable. After all, it’s not your clients’ job to remember you. …
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How To Be Social

  The content you share on social media can make or break the way your brand is perceived. Do you have a strategy for deciding what to post on social media? If not, that’s okay. The good news is, you don’t always have to write original content yourself. You can get a lot of mileage …
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Suck It Up Buttercup

Now that the New Year is underway, you may be updating your database. And if you’re like me, you beat yourself up when you see a client’s name you haven’t stayed in contact with. Yes, it happens to the best of us! It’s a horrible feeling because you know better, but at this point, it …
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Declutter Your Marketing

At the beginning of each year, many of us are inspired to simplify our lives. One of the ways we do this is by decluttering our homes. The act of decluttering forces us to be brutally honest about what serves us, and what doesn’t. When you do this, it reduces overwhelm and you feel better. …
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Marketing That Won’t Cost You A Dime

Let’s face it, the beginning of the year can be tough for agents. You’ve just come off the holidays, the market has slowed down, and you’re anxious to get back to work and close your next deal. However, if your budget is limited, you may struggle with marketing your business during this time. Not to …
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Create Clients That Last a Lifetime

Have you ever heard the saying, you’re only as strong as your network? It’s true, and that’s why nurturing your relationships should be a top priority in your business. To prove our point, we’d like you to consider the lifetime value of a client.  When you think beyond the value of just a single transaction, …
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