Realtors can market themselves more creatively by thinking outside the box and coming up with unique and innovative ideas that can help them stand out from the competition. Here are some outside-the-box ideas that can help generate top-of-mind awareness.
#1: Host a Home Décor or DIY Workshop
Host a workshop or seminar that provides tips and tricks on home décor, home improvement or DIY projects. This can be a great way to connect with potential homebuyers or sellers and provide value to them.
#2: Create a Virtual Tour of the City
Create a virtual tour of the city showcasing local attractions, shops, restaurants, schools, and parks. This can be a meaningful way to showcase your knowledge of the area and provide value to potential homebuyers.
#3: Collaborate with Local Businesses
Partner with local businesses to offer discounts or promotions to your clients. This can be a fantastic way to support local businesses and provide added value to your clients.
#4: Create a Podcast or Video Series
Create a podcast or video series that provides insights and advice on the real estate industry. This can help showcase your expertise while also building trust and credibility with potential clients.
#5: Host a Charity Event
Host a charity event to give back to the community and raise awareness for a cause. This can be a wonderful opportunity to showcase your commitment to the community while also generating positive publicity for your business.
#6: Use Social Media Creatively
Use social media creatively to showcase your personality and build your brand. For example, you can use Instagram to showcase your favorite local spots, use TikTok to create entertaining real estate videos, or use Twitter to share insights and news about the real estate industry.
By using these creative marketing ideas, realtors can generate top-of-mind awareness and stand out from the competition. Remember, the key is to be authentic, provide value, and showcase your unique personality and expertise.
Let Awkward Agent Help.
We know it’s not easy doing what you do, and we believe that staying connected with your sphere is key to success. Awkward Agent offers monthly and seasonal programs to help you grow in this competitive industry. Learn more at www.awkwardagent.com.