Most real estate agents are great with people but struggle with marketing.

In today’s crazy real estate market, to be a successful agent you need to be a fearless and savvy self-marketer to stand out from the crowd. And what a crowd it is. In October 2021, there were more than 1.5 million Realtors® and another half-million licensed brokers in the US alone! (source: NAR)

Standing out is what Awkward Agent is all about. We are the first and only resource that uses memorable creativity and smart, fully-customized marketing tactics to take the chill out of cold calling, the work out of networking, and the hard sell out of every sales pitch.

YOUR PRO MARKETING PARTNER

You be you and we’ll be your marketing department.

You are you—with a unique personality and style. But all the run-of-the-mill, cookie cutter real estate marketing out there? B-o-r-i-n-g. That’s not you! And it certainly isn’t us! Attracting buyers and sellers can be hard. But thanks to Awkward Agent, it doesn’t have to be. With professionally designed, unique, creative, and fun materials and programs, you’ll get noticed… and get results. With great new ideas added every month.

PLANNING FOR SUCCESS

Less awkward, 
more amazing!

We provide everything from unforgettable lead-generating direct mail and pop-by ideas to social media campaigns and open house materials. Plus, our online planner and virtual marketing assistant make it super easy to share a steady stream of marketing that attracts clients’ attention and keeps your name top-of-mind. So, you can focus on showing, selling, and closing.

With our relationship marketing expertise and your amazing people skills, the only awkward moments might be when you cash embarrassingly large commission checks! 

MARKETING TOOLKIT

Marketing That’s As Fun And Different As You Are.

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Note Cards

There is no substitute for the power of the pen. Take time to write a handwritten note to say hello or send well wishes to celebrate a milestone event with one of our unique agent branded cards. This simple gesture will show them you care and leave a lasting impression.

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Direct Mail

Target potential buyers and sellers with creative monthly mailers that help showcase your knowledge by offering helpful tips for all things real estate.

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Pop-Bys

Popping by with a small gift is sure to brighten a client's day and keep you top-of-mind when they’re ready to buy, sell, or offer a referral. Simply attach one of our professionally designed labels or tags and deliver.

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Open House

Open houses can provide visibility for your listing and grow your business at the same time. Be ready to shine with branded, professional materials that get noticed by unrepresented buyers and curious neighbors.

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Gift Ideas

From closings to birthdays to milestones, there’s always an opportunity to recognize one of life’s happy moments. Sending a thoughtful gift will not go unnoticed – or unrewarded with future business when you send one of our hand-picked items.

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Social Media

As a real estate agent, you want to stay top-of-mind with your clients. That's why posting regularly on social media is important. Our relevant posts are there when you need them so you always have something to share.

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Events

Hosting an event is a great opportunity to build stronger relationships with existing clients and meet new people. Whether you coordinate a small get-together with neighbors, a large client appreciation party, or sponsor a community event, we’ve got you covered. Our detailed event write-ups and shopping lists make planning a breeze.

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Online Planner

To have long-term success, agents need to continually reach out to their market. That’s why our online planner is a must. Choose one of our monthly or quarterly templates or create your own yearly plan and you’ll be on track to reach your goals.

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Virtual Assistant

The cheapest, most on-point assistant you’ll ever have. With built-in reminders and the ability to add marketing tasks outside of the Awkward Agent planner, it lets you drive all of your marketing outreach with one smart, simple tool.

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Inspiration

When you join Awkward Agent you become part of a community. A group of like-minded people who strive to stand out from the crowd by marketing themselves in a more fun and authentic way.

HOW IT WORKS

Get a custom marketing plan in 4 easy steps.

STEP 1:

Pick a planner template. Choose from quarterly, monthly or custom.

STEP 2:

Browse the Marketing Gallery and select your activities.

STEP 3:

Add to the planner and get reminders from your Virtual Assistant.

STEP 4:

Download your customized creative or send it to our print shop partner.

Pop-Bys
Occasions
Direct Mail
Gift Ideas
Events
Note Cards
Social Media
Open House Kit

MEMBERSHIP

Approach clients with confidence.

Individual plans starting at $42/month*

*Billed annually.

  • Full Access to Our Ever-Expanding Marketing Library
  • Online Planner
  • Virtual Assistant
  • Unlimited Downloads Of All Creative (Or Send to Partner Printer. Printing is additional).
  • Event “How Tos” and Shopping Lists
  • Open House Materials
  • Monthly Social Media Prompts & Templates
  • Training Videos

WHY AGENTS LIKE US

“Finally, real estate marketing that doesn't look like everyone else!"

– Bruce A.

“I love my virtual assistant. Once I add an activity to my planner, I receive reminders that keep me accountable."

– Andrew M.

“I'm doing things I never thought I'd do. What used to feel unnatural is now creative and fun."

– Lisa P.

“Awkward Agent is a time saver. In less than an hour I can create my marketing plan for the year."

– John A.