Suck It Up Buttercup

Now that the New Year is underway, you may be updating your database. And if you’re like me, you beat yourself up when you see a client’s name you haven’t stayed in contact with. Yes, it happens to the best of us! It’s a horrible feeling because you know better, but at this point, it …
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Declutter Your Marketing

At the beginning of each year, many of us are inspired to simplify our lives. One of the ways we do this is by decluttering our homes. The act of decluttering forces us to be brutally honest about what serves us, and what doesn’t. When you do this, it reduces overwhelm and you feel better. …
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Marketing That Won’t Cost You A Dime

Let’s face it, the beginning of the year can be tough for agents. You’ve just come off the holidays, the market has slowed down, and you’re anxious to get back to work and close your next deal. However, if your budget is limited, you may struggle with marketing your business during this time. Not to …
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Create Clients That Last a Lifetime

Have you ever heard the saying, you’re only as strong as your network? It’s true, and that’s why nurturing your relationships should be a top priority in your business. To prove our point, we’d like you to consider the lifetime value of a client.  When you think beyond the value of just a single transaction, …
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Make It A Season To Be Remembered With Holiday Gifts

Sending holiday gifts to clients can help create deeper connections with customers while also allowing you to kick off the new year on the right foot. Because Awkward Agent is all about saving our you time, we’ve spent countless hours surfing the internet so we can offer you some of our favorites. Here are five …
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Warm Up To Your Neighbors

Here’s an easy, last-minute event idea. Offer trick-or-treaters a place to warm up this Halloween. This will be a welcome stop along their route and an opportunity for you to get to know your neighbors better. Why We love This Idea We love this idea because it’s simple and casual. Clear out some space in …
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Let’s Talk Trash

Let’s face it, when it comes to real estate postcards, they all look the same. Open your mailbox and see firsthand that the five mailers you received show a picture of a house, fall leaves, and a headline like “The Real Estate Market is Changing.” If you want to stand out, you need to be …
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Creativity Matters in Marketing. Not Your Budget.

Every day we are exposed to thousands of messages. And often, agents think the only way they can stand out is to spend more money. But that’s not the case. It really comes down to creativity. The more creative you are with your messaging, the better chance you can stand out and make a difference.  …
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Make self-care your focus in 2022.

Let’s face it, 2021 was a challenging year in real estate. Inventory was low across the nation, and many wrote multiple offers for their clients before they finally got one accepted. At times we felt like therapists and would end our days exhausted and wondering why we got into this business in the first place. …
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