Marketing Tips for the Socially Awkward


Even if you are not naturally social, there are still several strategies you can use to effectively market yourself and get more clients as a realtor. Here are some tips:

#1: Focus On Your Strengths

While social skills can be an asset in real estate, they are not the only factor in building a successful business. Focus on your strengths, such as your knowledge of the local market, your negotiation skills, or your attention to detail. Highlight these strengths in your marketing materials and conversations with potential clients.

#2: Leverage Technology

Technology can be a great equalizer for realtors who are not as naturally social. Use tools such as social media, email marketing, and online advertising to reach potential clients and showcase your listings.

#3: Develop a Niche

Develop a niche that plays to your strengths and interests. For example, if you are passionate about historic homes, specialize in selling historic properties. This can help you stand out from the competition and attract clients who share your interests.

#4: Provide Value

Provide value to potential clients by offering free resources such as market reports, home buying or selling guides, or tips on home staging. This can help establish your expertise and build trust with potential clients.

#5: Partner With Other Professionals

Partner with other professionals such as mortgage brokers, home inspectors, or contractors to provide added value to your clients. This can help you build relationships and generate referrals.

#6: Attend Industry Events

Attend industry events such as conferences, seminars, or networking events. These events can provide opportunities to learn from others in the industry and build relationships with potential clients.

By focusing on your strengths, you can effectively market yourself and get more clients as a realtor, even if you are not naturally social.

Get Awkward With Us.

Whether you’re a social butterfly, or experience stress sweat every time you meet someone new, we’re here to help.  Check out our marketing packages that include unique materials designed to help you stand out (in a good way). Learn more at

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