At the beginning of each year, many of us are inspired to simplify our lives. One of the ways we do this is by decluttering our homes. The act of decluttering forces us to be brutally honest about what serves us, and what doesn’t. When you do this, it reduces overwhelm and you feel better.
So this month, we challenge you to take this same approach with your marketing. Instead of chasing every shiny new object, let’s focus on quality over quantity. Now, we know the act of decluttering can be difficult, so here are four tips to help you get started.
#1: Does It Bring You Joy?
Ask yourself, does this particular marketing activity bring you joy? Or does the thought of it make you cringe? Do not continue to spend time and money doing things you don’t love. You have options!
#2: Is It Your Personality?
Agents tend to follow the masses and sign up for marketing programs because it’s what everyone else is doing. If you’re doing something that doesn’t fit your personality, stop doing it! Marketing should be fun. Pick something that fits YOU and you’ll want to do more of it.
#3: Do You Stand Out?
Let’s face it, there are over 1.4 million Realtors in the United States. And the truth is, most potential buyers and sellers can’t tell them apart. With a critical eye, look at what you are doing. Do you stand out? Or, are you blending in? If the answer is yes, it’s time to make a change.
#4: Is It Effective?
The numbers don’t lie. If you’re not getting the results you want, don’t spend another dollar doing it. Make a new plan and focus on tactics that grow your business. Get rid of anything that doesn’t serve you.
Awkward Agent is Here to Help!
Awkward Agent provides unique, turn-key marketing programs that help agents stand out. From attention-grabbing direct mail, note cards, pop-bys, and more, we’re your one-stop shop for all things marketing. Learn how we can help by visiting www.awkwardagent.com.