Why the “Turn Down For What” Video Is Exactly What Pop Music Needs


For those of you that don’t follow the modern music scene, a recent music video has been making waves across the internet. That video being the hit from DJ Snake featuring the “King of Crunk” Lil Jon – “Turn Down For What”.

Now, I realize that some of you may not ‘get’ the new trend of electronic dance music (EDM, if you’re in a hurry), but I can at least appreciate it. The hard rhythmic bass can give me the much needed energy to motivate me into action.

But more so than the song, I think the video is an important change in pop music.

Yes, the video is a completely ridiculous mess of imagery and the dual images of destruction via pelvic thrust and puppetry of both the penis and breasts will haunt my dreams for some time. No one worth being taken seriously would call this high art.

That being said, the alternative would have been just another faux-insprational, pseudo-philosophical video – the likes of which have been plaguing pop music lately and aren’t nearly as smart as they portend to be.

“Turn Down For What” knows that it isn’t smart; it’s mouth-breathing, paste-eating, tighty-whities-on-its-head stupid. But instead of trying to hide its foolishness and acting pretentious, it revels in its goofiness as it laughs with the audience.

What’s more, it dared to do something so radically different in order to stand out from the rest of the drab world it occupies. Love or hate the video, I have to congratulate it for at least being experimental in its approach and hope that its success forces other music video directors to be a bit bolder as well.

To put it in the simplest terms I can muster, we need more fun in the world to balance out the sad and boring. Thank you, DJ Snake and Lil Jon.