Let’s face it, real estate agents are some of the worst marketers on the planet. Please don’t be offended when I say this, but it’s true. If you want to stand out from the masses, you need to challenge yourself to be creative and fight the urge to put out mediocre ads aren’t memorable and end up in the trash. Curious about the ingredients of a successful ad, here are 4 tips.
#1: Strong headline
Did you know that 80% of all readers don’t make it past the headline? Headlines are critical to a successful ad. They should be attention-grabbing, yet short and sweet. When you write a good headline you’ll intrigue the reader to want to learn more about your product. Strive to write headlines that are thought-provoking or humorous but don’t say too much. You want to draw them in so they’ll continue to read on.
#2: Strong visual
A picture is worth a thousand words. Your visual should compliment your headline and copy, but not tell the whole story. Include an eye-catching image or attention grabbing headline that engages the reader to want to know more. Also, keep it simple. Remember, your audience will quickly decide if they are interested in your ad after only a few seconds. If you’re visual is too detailed, you’ll lose them and they’ll move on.
#3: Well-written copy
If you are successful in grabbing your audience’s attention with the headline and visual, you’re well on your way to having an effectivel ad. Your last step, write good copy. It should be easy to read, to the point, and include a call to action. Make sure your content is relevant and ties back to your headline.
#4: Call to action
For the best results, include a call to action. Give your audience a reason to contact you NOW. Be sure to include your contact information and company branding.
We understand there’s an art to creating memorable and effective advertising. That’s why Awkward Agent is here to help. We offer unique marketing ideas and professionally designed and branded creative that help you stand out from the masses. Plus, we have a really cool planner and virtual assistant to keep you on track. Learn more today!