Create Clients That Last a Lifetime

Have you ever heard the saying, you’re only as strong as your network? It’s true, and that’s why nurturing your relationships should be a top priority in your business.

To prove our point, we’d like you to consider the lifetime value of a client.  When you think beyond the value of just a single transaction, you change the way you approach your business. To fully understand the impact of this approach, check out the Lifetime Value Calculator from Adwerx. Simply input information about a client or a segment of your business and the program will calculate what this relationship is potentially worth. By understanding the future value of these clients, you will want to take better care of them before, during, and after a transaction.

Ready to step up your game? Here are five ways you can build better relationships today.

#1: Provide Excellent Client Service

Strive to provide excellent service throughout the transaction. Clients want to feel their expectations have not just been met but exceeded. When you do this, you create a lasting impression.

#2: Continue to Provide Value

 Unfortunately, many agents forget about their clients once the closing is done. Make sure you stay in touch by sending handwritten notes, birthday and housiversary cards, holiday gifts, and phone calls. These personal touches will ensure your name is top-of-mind next time a friend asks, “Who’s your Realtor?”

#3: Ask for Referrals

Don’t be afraid to ask for a referral from a client. If you feel uncomfortable asking for a referral, consider providing an item of value in advance. For example, create a CMA for a client and mail it to them with a personal note. Follow up and ask if they have any questions and if they know anyone else who might be interested in a home valuation. You’ll be surprised how many people respond with a yes and tell you about someone they know who might be moving. And remember, any time you get a referral, it needs to be rewarded. Send a handwritten thank you note or small gift.

#4: Host Client Parties

 It’s surprising how many agents do not host client events. And it’s a missed opportunity. Make this a part of your plan by coordinating parties that allow you to get face-to-face with your clients. And encourage people to bring a friend. This is a great way to meet new people, which ultimately can lead to future business.

#5: Be a Resource

Let people know you’re always there to help. Be the “go-to” person whenever someone needs a recommendation or helpful information. When you do this, you become a trusted resource that people feel comfortable reaching out to any time with questions. And when the time comes for them to make a move, your name will undoubtedly be top-of-mind.

Awkward Agent is Here to Help!

Awkward Agent is all about helping agents create stronger, long-term relationships. You’ll love our unique, outside-the-box creative that helps you stand out from the crowd. Check out our turn-key programs and start connecting today. Visit .

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