Client appreciation parties are the ultimate way for agents to connect to their sphere. It’s estimated that 60% of all agent’s business comes from their database – not technology or prospecting. For this reason, events should be part of every agent’s plan. Here are 5 tips to throwing a great party.
#1 Think Outside the Box
Invite your guests to a unique experience. Not only will you generate more interest, but it’ll also be more fun! Most agents host the same type of event year after year – like going to a baseball game. Although these events are great, we challenge you to mix it up. For example, this October, book a private haunted walking tour in a historic part of town. And don’t forget to point out some fixer uppers along the way!
#2 Don’t Limit Yourself
Often agents limit their guest lists to past clients. Sometimes this is a necessity due to budget. However, if you’re hosting an event where you can add some extras, consider asking friends, neighbors, contractors, and local business owners who could be prospects or referral sources. They’ll feel special that you thought of them, and you’ll enjoy showing off your party-throwing skills.
#3 Bring A Friend
The more the merrier! Encourage your guests to bring a friend to the event. This is a great way to get to know other people and grow your database at the same time. Best of all, they’ll get to hear all the amazing ways you helped your other clients find their dream home.
#4 Give A Gift
Leave a lasting impression by giving your guests a keepsake from your event. If you host a haunted walking tour, give each person a personalized bota bag filled with your beverage of choice.
#5 Thank Them
After your event, be sure to send a thank you note to all the guests who attended. Another great way to reach out and remind them why you’re their one-and-only agent.
We know it’s easier said than done, and that’s why Awkward Agent is here to help! With 100+ ideas to choose from, including some pretty darn cool events, we make marketing a breeze. Get started by contacting us today!