Part of my duty as a social and cultural commentator is to follow trends and fads so that I may analyze their significance and greater meaning in society.
Of course, this often means that I find myself taking an unnecessarily fine lens to some of the seemingly smallest pieces of fluff. Case it point: fidget spinners.
Also known as hand spinners – my preferred nomenclature (more into that later), these little plastic doo-dads have become a runaway sensation lately. They’ve already spawned collectors, customizers, and – you guessed it – dedicated YouTube channels. So, why so much buzz of such a simple toy.
Well, that simplicity may be at its core. Fidget spinners are essentially just three or four small wheel bearings from a skateboard placed together in such a way as to make a tiny toy that can be spun in a number of different ways. It’s so simple, you can actually build one yourself from home. In fact, a light search reveals that almost everyone has a different method of constructing them that gives them a unique flair.
That uniqueness lends itself quite nicely to their collectability. When every single one has a different feel and look to it, you naturally want to try them all.
Then there’s the ‘fidget’ part of the name. In defiance of everything we were told by frustrated parents and teachers, fidgeting is actually good for you. Small, frequent movements help keep your blood flowing smoothly and often provide a release for stress and anxiety that improves focus.
Unfortunately, the fact that people are starting to realize that leads into my problems with them. Now that certain people are aware that this little trinket can have some mild benefit, their first instinct is to do anything they can to make a quick buck from it. They churn out these cheap, mass-produced bits of plastic and charge way too much for them. No joke, I’ve seen these things that can be built for free at home sold in gas stations for $10 a pop!
And how do they convince people to pay a ridiculous amount for something they used to get for free? By preying on their insecurities and making them feel bad for fidgeting. Little things like twitching, foot tapping and the like aren’t seen as socially acceptable. So, they push overpriced plastic on people to give them a way to do something that’s perfectly normal that they won’t be judged for… you know, sort of like how the Health & Beauty industry sells make-up and fad diets.
Of course, when you denormalize something like fidgeting, you end up making people self-conscious which only contributes to stress. This is why I prefer the name “hand spinner.” It takes the fidgeting element out of it and makes it normal for everyone to enjoy.
So, yeah – I don’t mind that people are getting into hand spinners. What I mind are the people trying to use them to make cash through predatory manipulation. So, if you must keep them spinning, learn to make them yourself and join the global community of artists (yes, I’m pretentious enough to call hand spinners an artform).
And to send us out on a happy note, an appropriate musical interlude. Play us out, Three 6 Mafia.